About
CEFLEX

Value chain collaboration

The Circular Economy for Flexible Packaging (CEFLEX) initiative is a collaboration of over 180 European companies, associations and organisations representing the entire value chain of flexible packaging. Together, we work to make all flexible packaging in Europe circular.

To make it happen, CEFLEX aims to drive collaboration, innovation and implementation – equipping our stakeholders, decision-makers and targeted wider industry with the analysis and information required to accelerate progress.

Design is a fundamental part of this, but not the only part. CEFLEX also focuses on analysing infrastructure and systems, expanding end markets for recycled content, legislation and a sustainable business case.

To learn more about the CEFLEX initiative consult ceflex.eu, ‘CEFLEX’ on LinkedIn and consider shaping the future of circular packaging by participating as a stakeholder.

CEFLEX circular visual showing the cycle of Production, Consumption, Waste Management and Secondary Materials phases

“Design is where the circular economy begins – if we don’t get it right at the start, we compromise everything that follows. This has always been an imperative for CEFLEX, and it is now ‘not optional’ in Europe. I am pleased we can share the insights and actions for flexible packaging broadly and transparently to help drive progress for everyone.”

Graham Houlder, CEFLEX

Graham Houlder, CEFLEX