Adopting & Implementing

By 2030, every pack placed on the market in the EU must be recyclable by design, contain recycled content, and face EPR fees linked to recyclability. For brands, convertors and the entire value chain, this isn’t just compliance; it’s a chance to future-proof portfolios and build trust with customers.

Early adopters reduce risks, cut future costs, and gain time to embed circular-ready design across their portfolios.

We encourage all actors in the flexible packaging value chain to act today.

Five steps to put ‘Designing for a Circular Economy’ into practice

  1. Review packaging portfolios using the guidance and online tools — early adopters have identified redesign opportunities for 20–40% of SKUs.
  2. Redesign towards mono-PE and mono-PP where possible, which delivers improved sortability, recyclability and value.
  3. Collaborate with suppliers, converters, recyclers, and EPR schemes to ensure designs work in practice.
  4. Engage with related CEFLEX work on EPR, end markets, and legislation to connect design improvements with systemic change.
  5. Act early to avoid last-minute redesigns and position ahead of 2030 compliance deadlines.

By combining better design with coordinated action on collection, sorting, recycling, EPR, and end markets, the industry can deliver packaging that protects products, meets regulatory requirements, and keeps valuable materials in circulation.

For further information, advice, or guidance on any aspect of the sustainable design of flexible packaging for a circular economy, please contact the CEFLEX team.

Find out how you can meet your sustainability & circular economy requirements

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